Customer Success Stories - How Has Your Mug Helped You?

whattamug customer success stories

Liz from Surrey – smashed her business goal!

“I had been thinking about doing this for such a long time but the process of forming my goal and getting my mug was the thing that actually made me do it! It really was a kick up the arse!

 Now when I make a cup of tea that is the mug I go to. The other ones get slung in the dishwasher but I wash that one up to use it again! It has really boosted my motivation because my commitment is staring me in the face every morning which brings my goal to the top of my mind.

It's simple and effective and it worked 100% for me because I didn’t want to disappoint my friends and family.

 I also found it was good to have a short-term goal as it made me really focus. Now I want another mug for my next goal!”


whattamug! customer success stories

Amanda from Kent – well on her way to hitting her weight loss goal

“I use my mug all the time. I find it really helpful, it reminds me that I've made a promise to myself. It reminds me that there is a purpose to this and there is a reason why I want to lose the weight.

I have tried to lose weight before, more times than I care to think! But this time it feels like the weight is going, my shape is changing and I'm feeling better.

Before my mug I hadn't made a plan, I had a wishy washy intention and I definitely did not set myself the goal to lose the weight by Christmas. In having my mug personalised for me, I had to actually form a goal and that in itself has really focused me. The accountability of telling other people my goal has also helped, I am really lucky that my family are so supportive.

I feel like that initial seed has now sparked off other things and it has given me the confidence to push me and get my business going.”


whattamug customer success stories

Rachel from South Dakota – more confident to achieve her business goal 

I use my mug daily! It puts my mind in a different realm because it is the first thing I reach for each morning. Morning coffee time is usually the only time during the day where I am alone with my thoughts and have my goal right there in front of me -- in my hands -- is most definitely pushing me forward. 

After I had said yes to getting a mug, I pushed myself out of my comfort-corner and asked my local library if I could host a monthly cooking demonstration and they said YES! That was before I had even received my mug! Even making the decision to commit to my goal helped me to take action. 

Most certainly, my goal has become more "part of me." It's no longer this little wishful-nugget I'm keeping in my pocket. It's almost become the first thought when I start to begin any project or task. I am automatically asking myself, "Is this going to help me reach my goal or is it taking me in a different direction?" My communications, like social media and blog posts, have a clearer image. My business model seems to have a back-bone now.

At the moment I'm still a bit nervous of saying my goal out loud in public, but it feels like it's easier to share the message in a photo.  It's scary to put yourself, your dreams, in front of people. It was safe in my pocket. Now, it's out there for people to comment on and give their opinions on. And if I don’t reach my goal, other people will know. I don’t want to be a failure!”

whattamug customer success stories

Charlotte from London - uses her mug as a daily reminder of her goal

"My mug has been really helpful. Every time I use it and take a sip it reinforces my goal. The more I put it out there, the more it helps - public accountability is a big thing!

I am a very motivated and driven person. I already had my goal in mind, but having it on my mug helps to remind me what I am working on."


Do you have a success story you would like to share? I would love to feature it and help inspire others. You can contact me via